Hay innumerables estudios que analizan las tasas de apertura de los mensajes de texto en las acciones de SMS Marketing. Se da por hecho que cada estudio obtiene unos datos diferentes en función de las variables utilizadas para llevarlos a cabo, sin embargo, siempre hay un dato que coincide.
Hay pocas cosas que nos gusten más en 160World que las empresas que apuestan por el SMS Marketing en sus estrategias de Marketing móvil y Marketing Digital. Y en este caso en particular, los casos de éxito de IKEA Barakaldo (Vizcaya) y Papa John’s Pizza, simplemente nos apasionan. Si continuáis leyendo, descubriréis por qué.
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